Higher prices. Better margins. Stronger growth.

The problem

The company launched new products almost every month. Inventory was bloated, messaging felt inconsistent, and customers struggled to understand what made the brand different.

Sophie believed growth depended on launching more.

The real bottleneck

The issue wasn’t demand. It was positioning and focus.

The brand had too many products competing for attention, which diluted trust and weakened repeat purchases.

Not an acquisition problem. A clarity problem.

"Customers trusted the brand once the offer became easier to understand."

What we changed

• Reduced the catalog from 24 products to 9 core products
• Repositioned the brand around sensitive-skin routines
• Increased pricing across the entire line by 25%
• Simplified the homepage and product messaging
• Introduced subscription-based purchasing

The outcome

Revenue grew from $3.1M to $6.8M in seven months while margins improved significantly.

Repeat purchases increased, inventory stabilized, and the team finally operated without constant urgency.